George Hawkins · AI Creative Director & UX/UI Principal
Twenty-five years designing enterprise products for FedEx, Disney, and PNC. Now I pair that craft with AI to design and build entire products myself, from blank page to shipped.
Self-initiated studies, made to the standard I hold client work to. Not client engagements, and not affiliated with the brands shown.
Thirteen screens to a first play, rebuilt as seven. Trailers before signup, one-tap accounts, an honest checkout, and a taste step that listens in plain language, then a home screen that visibly repays every answer.
The order becomes the hero. A predictive home that leads with your usual, a menu with numbers on every row, and a barista you can just talk to: three picks, a reason for each, nothing the store cannot make right now.
A teardown and rebuild of the flow a first responder depends on. Nine screens of manual entry become six AI-assisted moments: prefill from Health data, a medication label scan, first-class emergency contacts, and an Emergency Ready score.
A fictitious ultra-premium spirit, conceived and produced end to end with generative AI. A bulldog don, an old-money noir world, and a 35-second film with a native AI voiceover. Google Nano Banana for the stills and product, Veo 3.1 for the film.
A performance-creative engine for DTC paid social: one modular template that spins dozens of on-brand ad variations across square, vertical, and story. Built for the feed at volume, not a single hero that fatigues in days.
A 3D product-viz and B2B launch concept that frames Square's Register, Stand, and Terminal as one system. Hardware rendered like jewelry, then dropped into a real shift: one accent, one render language across hardware, dashboard, and launch.
An integrated launch concept for a lighter spatial computer, built to the logic of an Apple launch: one idea per frame, one key light, a field of black. A cinematic hero, a product landing, paid social, and out-of-home, all reading as one object.
An AI company built end to end by one creative director: a brand, a marketing platform, and fourteen production apps, from voice agents to a COO assistant. Twenty-five years of design craft paired with AI engineering.
One front door for FedEx customers: self-service shipping, package management, tracking, and issue resolution unified on Salesforce Experience Cloud. 30+ interactive prototypes in 18 weeks.
The Customer Experience Desktop unified global call center operations into one Salesforce console, projecting $1.2B in cost savings through reduced handle time and improved first-call resolution.
Re-platformed the in-store point of sale for 2,000+ locations. Seven personas, a full service blueprint, and 65 screens designed across light and dark modes for tablet and mobile, built in React Native on Salesforce Commerce.
Sixteen months inside PNC's EDGE platform on Salesforce Lightning. Routine banking tasks that took up to 197 steps across disconnected systems were consolidated into a clean seven-step workflow.
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06DisneyCenterstage · Park Guest Companion App↗ 07Forward AirTAP · Logistics Tendering Platform↗ 08HondaHondaWeb · Unified North American Intranet↗ 09ToyotaToyota Connect · Global Employee Intranet↗ 1020th Century FoxQuick View · Global Content Platform↗ 11Entrust DatacardEnterprise Rebrand + Responsive Web↗ 12Lowe'sPro Omnichannel Journey↗ 13Canon U.S.A.Photographer Community Platform↗ 14Yokogawa300 Interviews · 9 Countries · 27 Deliverables↗ 15Jiffy LubeEnd-to-End Service Blueprint↗ 16WiproSalesforce Design Mastery · 150+ Trained↗ 17Miracles for KidsPro Bono Rebrand + Website↗ 18Holiday Inn12 Sixty · Restaurant Brand Creation↗ 19CVCSK-12 School Rebrand↗Twenty-five years across agencies and consultancies taught me one thing: clarity is the rarest luxury on a screen.
Today I lead global design engagements for Wipro's Salesforce practice. Before that I directed creative teams at Perficient, TRAFFIK, and Kelley Blue Book, shipping work for Disney parks, FedEx agents, PNC bankers, and Jiffy Lube bays. Strategy, research, and hands-on Figma come from the same set of hands, so nothing gets lost between the deck and the build.
Est. 1999
Leading enterprise design engagements for FedEx, PNC, Jiffy Lube, Forward Air, Ross, and Yokogawa across the Salesforce ecosystem.
Client pitches, creative team leadership, and digital offerings for Edwards Life Sciences, Entrust Datacard, and Miracles for Kids.
High-profile interactive work for Disney, 20th Century Fox, Honda, Toyota, Best Buy, PIMCO, and Ford Motor Company.
Transformative digital experiences for AOL, Dell, Facebook, and Ford, plus a culture of innovation and top-talent hiring.
Built and ran a vehicle-graphics studio designing wraps and liveries for race cars, monster trucks, and Extreme Makeover: Home Edition.
Microsites, web design, and campaign work for Abbott Pharmaceutical, Bushnell, and Domino's.
A groundbreaking nationwide dealer advertising initiative reaching 4,000 dealerships across the country.
Learned the craft shipping web work for AOL, RE/MAX, CITGO, Butterball, ConAgra, and BreatheRight.
B.S. Multimedia: Web Design, Interactive Software, and 3D Animation. Oklahoma State University, class of 2002. Disney Institute training in Leadership Excellence, Employee Engagement, Quality Service, and Business Excellence.
Salesforce certified six times over: AI Specialist, AI Associate, Associate, Experience Cloud, Service Cloud, and Sales Cloud.
Onsite workshops, stakeholder interviews, and user research at scale; for Yokogawa that meant 300 interviews across nine countries. We know exactly which problem is worth solving.
Personas, journey maps, service blueprints, and a rebuilt information architecture. The strategy fits on one page or it is not finished.
High-fidelity interface and interaction design in Figma, built on systems like Salesforce Lightning and Material Design. Every screen ships with states, motion specs, and the reasoning behind it.
Reusable component libraries, style guides, and engineering hand-off that teams thank you for, finished with a design QA pass on the real build.
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